What Is CRM?
CRM describes the technologies and business processes focused on the points of contact between a company and its customers. CRM is designed to provide executives with a detailed view of their customers, with the goal of optimising customer experience and enabling the business to build deeper and more-profitable customer relationships.
Who Uses CRM?
Companies and institutions of all sizes - including governments, universities and nonprofit organisations - use CRM solutions to help them cut costs, improve services and maximise customer satisfaction. CRM solutions apply to a broad range of industries and vertical markets, including financial services, telecommunications, manufacturing, hospitality and professional services such as legal, engineering and accounting and media. Businesses worldwide have come to understand the value CRM technology has to offer and they're looking to solution providers to help them gain competitive advantage from their CRM solutions.
Why Microsoft Dynamics CRM?
Early CRM technology was complex, costly and plagued by poor user adoption. According to a Forrester Research study conducted in 2005, more than 60 per cent of users were "unhappy" with their CRM system. The same study also found that 50 per cent of CRM projects failed to achieve ROI expectations.
To address these challenges, Microsoft focused on building CRM technology that promoted user productivity, business agility and technical flexibility. Designed to work with Microsoft Office Outlook and built with a Microsoft.NET Web Services architecture, Microsoft Dynamics CRM delivers lower training costs, broader user adoption, less application switching, higher productivity, greater mobility and a faster return on investment than competing CRM products.
Microsoft Dynamics CRM is available in 22 languages and has more than 10,000 business customers and 400,000 total users. Its proven ability to help businesses attract and retain customers has made it one of the fastest-growing CRM solutions on the market.